Nike Creative Brief

Nike original Brief Key FactNike is brand name that is well value and has a long-standing history. The brand name Nike is almost synonymous with the word necessitate or the term athlete. Problem Communications Must OvercomeNike is the leader in Textile Footwear and Apparel, despite this Nike is still seen by nigh as unethical because of their labor practices overseas. Communications ObjectiveNike hopes to change this cognizance without having to change its business model.By continuing to be the leader and setting the banner in the Textile Footwear and Apparel category, Nike hopes to eventually disconnect itself from that cast out perception. Principal CompetitionReebok Smaller, but still lots of life, they own the rights to umteen professional sports uniforms such as the NFL and the NBA. Adidas The most like Nike. They mostly key their living off of Soccer coiffure and footwear. Under Armor The up and coming brand, they have the edge athletic wear that athletes wear b elow their uniforms.Target AudienceDemographics People who are active, they like to go on a walk, run, or jog. Or people who are athletes. Psychographics I like to have the newest and freshest looking athletic wear. Im not very price-sensitive as long as the product looks and feels good. Dominant Leverage Point simply Nike offers such a vast selection of athletic wear and footwear. The trump of the best athletes such as LeBron James, Kobe Bryant, and Michael Jordan endorse Nike and have their own lines of apparel and shoes.Support (Reasons Why)Nike provides apparel and footwear to countries all over the world. Nike has the worlds greatest athletes endorsing their products. Nike has the largest line of products usable to its customers. Tonality (Brand Soul)Fresh, flashy, fun, the best. The worlds best athletes wear Nike. Anticipated Consumer chemical reactionDude I got these fresh new Nikes, lets forgather some sports Mandatory and Policy LimitationsNike Logo Nike Tagline Just do it nett address www. nike. com