Wyndham Adopts a Stakeholder Orientation Marketing Strategy Case Study

Wyndham Adopts a Stakeholder Orientation Marketing Strategy - Case Study Example The case study "Wyndham Adopts a Stakeholder Orientation Marketing Strategy" shows how the hotel giant Wyndham Worldwide has gained its brand image in the global market and has a huge reputation. It also shows how the company faces problems from its competitors, substitutes and also because of the wrong promotion. The company grew at a fast pace and merged with Patriot American hospitality in 1988. This new company was named as the Wyndham International Inc., this company started to implement a new aggressive strategy of acquiring hotels and companies across the globe in different parts of different countries. In 2005, Cendant Corporation took over Wyndham hotel brand and started its lodging, vacation and also in the retail business and was able to create the worldwide presence of Wyndham Worldwide and it replaced the name Cendant. Porter’s five forces are generally used for the industry analysis and for understanding the business strategy. It includes the five major factors that help to determine the competitive intensity and the competitive edge that the co0mapny has in the market. The three of Porter's five forces are related to the external sources that affect the business strategy and also results in either success or failure of the business strategies. While the other two are generally the internal factors the influence the business operations. The threat of New Entrants with respect to Wyndham Worldwide is very Low as the company has a huge capital and also a good chain present across the globe.