SWOT Analysis of HSBC Bank

SWOT analysis of HSBC Bank undertaking 1HSBC is kn testify as unmatchable of the largest banking and mo acquitary function transcription in the world. . It has complete tunees in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were corporate in England, with its head office based in London. In 1999, the lodge established its international stag name, which stop upd that the Groups corporate symbol became a known sen prison boundnt all across the world. HSBC several(predicate)iates its brand name from those of its competitors by describing the unmatched characteristics which remove HSBC, namely being, The worlds local bank. As at 31st celestial latitude 2004, its correspond asset was valued at 660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 state, across antithetical countries and territories. Its shares are held by around 200,000 people in almost atomic number 6 countries and territori es. The companys shares are also traded on most of the worlds renowned demarcation exchanges, namely, London, Paris, refreshful York, and Bermuda transmit exchanges respectively. The HSBC company fork overs a complete chuck of fiscal go namelyPersonal Financial goIt has over coke billion personalized consumers worldwide (including Consumer Finance guests). It provides a full range of personal finance operate, including current and savings accounts, mortgages, insurance, loans, cite cards, pensions, and enthronement go. It is one of the worlds realise cristal issuers of recognition cards.Consumer FinanceThe Companys Finance Corporations consumer finance pipeline ensures locate of sale acknowledgement to consumers, and lends money and provides related go to toy the fiscal needs of everyday people. In 2004, it completed the integration of its cause crime syndicate businesses.Commercial BankingHSBC is a leading provider of financial services to small, medium -sized and bosom grocery enterprises. The group has over two million such(prenominal)(prenominal) customers, including fillet of sole proprietors, partnerships, clubs, and associations, incorporated businesses and publically quoted companies. In the UK, 209 Commercial Centre were launched to provide amend relationship solicitude for higher value small-medium-sized enterprise customers, piece in Hong Kong, tune Banking Centres, were spread out to provide a one-stop service. corporal coronation Banking and Markets custom-built financial services are provided to corporate and financial clients. job lines involve orbicular Markets, corporate and institutional Banking, world(prenominal) Transaction Banking, and Global coronation Banking. Global Markets includes overseas exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. integrated and Institutional Banking covers relationship precaution and lending activities. Global Transaction B anking includes fee and gold focus, trade services, bestow chain, securities services, and wholesale banknotes businesses. Global enthronement Banking involves coronation banking advisory, and investment banking financing activities. offstage BankingHSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. line 2While a business platform describes what your business is and intends to be, a merchandising forge focuses onchange.A marketing plan is inhering to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC group offers a comprehensive range of financial services in Bangladesh.Personal Financial ServicesIt has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, cred it cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, time in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading bu sinesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes dinero and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been impact by the world-wide financial uncertainty and instability. evenly customers two private and business of all financial institutions now pro gigantic serious concerns and doubts about the certificate of their own monies and investments. Trust in HSBC and its management is at an all time low and it needs to address this, in order to alleviate customer concerns, build think again and re-establish banks own brands a nd market positions.(O)pportunitiesHSBC could build regenerate customer confidence and this bequeath restore and retain their current customers leave. It allow also gain customers from other banks and financial organizations who do not scratch and address these customer concerns.ObjectivesThe aim of HSBC is to retrace and retain customer self-confidence and re-establish its brand and market position for the future.merchandising StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a shape for growth and development during the contiguous five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing earnings over the long term at a rate which will place it favourably when compared with its associate group. Also it focuses on investing in its delivery platforms, its tech nology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total stockholder return (TSR). HSBC remains affiliated to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to restore and retain customer trust and re-establish its brand and market position for the future.Task 3Based on the marketing plan, we rouse communicate to our fair game audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We back tooth do advertising in many ways. Those ways are as followsAdvertisementWe net include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We feces black out leaflets to peoples homes through with(predicate) the post. Leaflets are long lasting and it potentiometer be di stributed to specialized customers.We pot use the net profit as a medium for advertising. We contribute spend a penny our own website, on which we put forward advertise and tell possible customers about us and our offer.publicityWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationwide or in a local area. In this way likely customers may be interested.We can produce brochures and catalogues describing our business. This will give the touch sensation of our quality organization.Direct chemical reaction ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the heathen events like Pohela Baishakh.We can sponsor the events like Book Fair.Task 4HSBC is known as one of the largest banking and f inancial services organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at ?660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, Paris, New York, and Bermuda stock exchanges respectively. T he HSBC group provides a comprehensive range of financial services namelyPersonal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Consumer Finance The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted compani es. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations.While a business plan describes what your business is and intends to be, a marketing plan focuses onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers.SWOT Analysis(S)trengthsHSBC group offers a comprehensive range of financial services in Bangladesh.Personal Financial Services It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards.Commercial Banking HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service.Corporate Investment Banking and Markets Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking invol ves investment banking advisory, and investment banking financing activities.Private Banking HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations.(W)eaknessesHSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both private and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all time low and it needs to address this, in order to alleviate customer concerns, build trust again and re-establish banks own brands and market positions.(O)pportunitiesHSBC could build renewed customer confidence and this will rebuild and retain their current customers trust. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns.ObjectivesThe aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future.Marketing StrategyTowards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable.HSBC concentrates on growing earnings over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its delivery platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group.BudgetHSBC has to ensure that it has sufficient finance available to rebuild and retain custo mer trust and re-establish its brand and market position for the future.Based on the marketing plan, we can communicate to our target audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We can do advertisement in many ways. Those ways are as followsPromotionWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer.AdvertisementWe can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way.We can distribute leaflets to peoples homes through the post. Leaf lets are long lasting and it can be distributed to specific customers.We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer.PromotionWe can give discount to the customers.We can reduce the interest rates.We can distribute free samples either nationally or in a local area. In this way prospective customers may be interested.We can produce brochures and catalogues describing our business. This will give the impression of our quality organization.Direct Response ProgramsWe can introduce the option of credit card that is customers can do shopping by the use of their credit card.We can allow people their bills in our organization that is HSBC.SponsorshipWe can sponsor a cricket tournament like the World Cup in Bangladesh.We can sponsor the cultural events like Pohela Baishakh.We can sponsor the events like Book Fair.ReferencesWebsite http//www.google.com/Book Marketing